Assistant Professor, Department of Environment and Society, Utah State University
Yajie Li’s research focuses on environmental risk communication, especially in natural hazards. She is interested in how message attributes, recipient’s individual and contextual variables influence public responses to risk communication messages. Her research aims to provide tailored and effective messages to engage the public in protective measures and climate change solutions. Her current research examines the effectiveness of the communication messages on extreme heat risks provided by government organizations, using methods including content analysis of social media, survey experiments, spatial analysis, and multilevel modeling.
Emily is pursuing a masters degree in geography. She has two bachelors degrees in Marriage, Family & Human Development, and in Spanish, respectively. She is passionate about local people understanding the natural hazards they live in so they can prepare through proper protective measures. Her research interests include disaster risk reduction, community resilience to natural hazards, risk perception and communication, and natural hazards mitigation and outreach campaigns.